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Navigating Through the Disparities of State Marketing Tracking and Disclosure Laws

Thought Leadership Sales and Marketing Compliance

by Garineh S. Dovletian and Christopher R. Corallo

A growing number of states are requiring pharmaceutical companies to track their annual expenditures relating to marketing activities to comply with annual spending limits and state reporting requirements. Since the passage of Minnesota's marketing disclosure law in 1993, several other states such as California, Maine, Vermont, West Virginia, as well as the District of Columbia, have enacted laws imposing varying expense limitations and disclosure requirements on companies that market prescription products in those states. Additionally, currently there are bills pending in approximately nine states that, if passed, would impose further expense tracking or disclosure requirements on companies.

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